Abstract
As China's social economy rapidly evolves, colleges and universities face new challenges in economic management. To ensure sustainable growth, optimize internal structures, innovate management concepts, and fully harness big data technology while reducing costs, it is crucial to address these challenges. Various factors contribute to the difficulties in economic management, such as economic issues, inadequate management mechanisms, limited management modes, and low management standards, all of which impact the sustainability of higher education institutions. This paper examines the significance of economic management in the age of big data for colleges and universities, and offers specific countermeasures and recommendations based on current challenges and problems. The goal is to provide guidance and support for sustainable management and growth in higher education.
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