Abstract
The fashion industry is undergoing transformation, relying on the development of new materials and the upgrading of manufacturing processes to explore new spaces in the sustainable field. This paper studied sustainable fashion and analyzed the current development status and potential of the sustainable fashion industry by taking some companies as case studies, which included the overall market, sales, price strategies, business model and manufacturers, aiming to explore the promoting role of price or business model on the circular economy of the garment industry. The research, summarizes five factors that influence most consumers to buy clothing, and also Revealing the strong connection between consumer purchasing power and demand. Besides, sustainable fashion is sometimes more concentrated in certain categories, and some clothing categories have higher sustainability requirements than other clothing products. Last but not least, the analysis of business models and designers as well as the manufacturers were included to better evidence the potential and current condition for sustainable fashion. Finally, the work signifies the future development trend of the sustainable fashion industry and some better commercialization paths from multiple perspectives.
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