Research on the Business Model of Pinduoduo Based on User Analysis

Abstract

In today's digital age, e-commerce platforms have become an integral part of the business ecosystem. These platforms have redefined the traditional way of business transactions through innovative business models and user analysis methods, and have greatly influenced consumers' shopping experience and enterprises' business strategies. This paper aims to deeply explore the business model of an e-commerce platform based on user analysis by taking Pinduoduo as an example, to reveal the successful mechanism and operational points behind it. Analyzing Pinduoduo's business model and marketing strategy by literature review and case comparison methods, this article attributes Pinduoduo's business success to its adoption of social shopping, group buying, low-price goods, and user interaction. Additionally, this paper forecasts Pinduoduo's development prospects from the perspective of user experiences and social interaction. I hope to provide some theoretical support for future researchers.