Research on the Business Model and Development of NetEase Cloud Music

Abstract

With the rapid development of the internet in today's world, there is a growing demand for online music streaming, accompanied by the formation of a substantial user base. According to statistical data, the majority of users belong to the 90s and 00s generations. It is precisely these younger customer segments that have transformed the characteristics of music products from a singular playback format to a more mobile and social experience. Presently, the market features prominent music streaming applications such as NetEase Cloud Music, QQ Music, and Xiami Music, each offering similar functionalities along with their unique preferences. This paper focuses on the business model, marketing strategies, and potential cross-industry offline operational models of NetEase Cloud Music, a subsidiary of NetEase. The paper employs SWOT and 4Ps analysis methods to explore the strengths, weaknesses, and growth prospects of this application as well as its marketing model. Additionally, this paper envisions a cross-industry offline development model for NetEase Cloud Music that integrates the lifestyle needs of a youthful user base and adheres to the operational dynamics of modern urbanization.