Research on the Brand Construction of Ice and Snow Tourism Destinations Supported by Information Technology

Abstract

With the rapid development of tourism, people's awareness of tourism is constantly improving. After the successful bid for the 2015 Beijing Winter Olympic Games, more and more people began to contact ice and snow sports, and ice and snow tourism in China ushered in development opportunities, and the significance of brand construction became more and more important. This study analyzes the status quo of brand construction of ice and snow tourism destinations in China, and finds that there are some common problems in the brand construction of ice and snow tourism destinations in various regions, such as inadequate brand image publicity, imperfect facilities and low efficiency of brand management. At the same time, based on the existing problems, this study proposes that the advanced information technology can provide effective support and guarantee for the subsequent brand construction, accelerate the realization of the distinctive brand image publicity of ice and snow tourism destinations, the construction of complete tourism facilities and the improvement of brand management efficiency. Regional snow and ice tourism will gradually step into the modernization and intelligent development process under the support of information technology.