Research on the balance of social mobile media in information ecosystem based on synergy theory in the context of big data

Abstract

Under the background of big data, the flexibility, timeliness and convenience of social media release and exchange of information can be widely used in various fields, especially in the era of "Internet +", WeChat, Weibo and QQ are the current domestic The most frequently used social media tool by users. In this environment, the functions of the information ecosystem are continuously enhanced, the boundaries are continuously expanded, and the speed of information dissemination is rapid. A highly coordinated and balanced information ecosystem is particularly important. In this case, this paper uses the measurement model of the synergy degree to construct the initial structural equation model, and analyzes it through Amos software to obtain relevant indicators. It has important theoretical and practical significance.