Research on the Availability Heuristic and its Application

Abstract

The availability heuristic refers to individuals making decisions based on the availability of relevant events as a shortcut. The paper focuses on the availability heuristic and its own unique information processing mode through literature reading and analysis. According to the discussion of the application, it can be concluded that the availability heuristic affects individual risk cognition and decision-making behavior. Future research should explore the root causes, explore the relationship between the availability heuristic and other phenomena, and expand the research field of its application.