Research on the Application of Interaction Design in the Revival of Old Brands

Abstract

Economic development and technological upgrading have given birth to a revolution in the production industry and affected consumer behaviour and habits. This article focuses on how to find a new direction for the old brands that are fading in the competition. Interaction design technology is gradually prevailing in all walks of life along with changes in network methods and consumer needs. It has unique advantages in improving user experience and optimizing product display. Market survey data shows that 83% of consumers are willing to accept interactive product experiences and think that this form of experience is better; the intelligent electronic equipment industry has already implemented 100% of the industry's interactive experience, and the application rate of tourism industry intensive design Up to 70%. Therefore, this article takes the old brand as the main research object, uses SWOT analysis to analyse the situation of the old brand enterprises, explores the important role of interaction design in the road of the revival of the old brand, further puts forward application suggestions, and promotes the new vitality of the old brand.