Abstract
Emotional Design is a useful tool to create emotional experience for the users in industrial design. However, this method is rarely used in character shaping in games. This essay uses emotional design as an angle to analyze the character shaping in Genshin Impact and concludes the successful strategies used by Genshin from three different aspects of emotional design: visceral, behavioral, and reflective. This research offers a new approach to character shaping in games and will help game designers create affable and successful character.
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