Research on the Application of College Students' Consumption Behavior Mining Method under the Background of Smart Campus Construction

Abstract

In China, colleges and universities have been playing an important role in personnel training, especially in the trend of accelerating the process of modernization, providing a large number of professional talents for the country and society. College students have become the main group of current social consumption. Strengthening the analysis of their consumption behavior can timely find the problems existing in their development, so as to timely adjust the ideas of college education and teaching. The era of smart campus construction is coming quietly. Using advanced technology to analyze students' consumption behavior can promote the improvement of work efficiency. This paper will analyze the problems of College Students' consumption behavior under the background of smart campus construction, and explore the positive guidance strategies of College Students' consumption behavior under the background of smart campus construction.