Abstract
As a core component of the historical and cultural village, the quantitative evaluation method of the value of tourism resources has become the focus of the tourism planning study. At present, there is a lack of the characteristics of tourism resources in the process of tourism planning. A historical and cultural village tourism value evaluation method based on the theory is needed. In the scope of research, we expand the research object of the theory, and perfect the AVC theory and application research of the tourism resources of historical and cultural villages under the background of rural tourism planning. In depth of study, this paper analyzes the value characteristics of historical and cultural village tourism resources under AVC theory, and discusses the content system of tourism planning, which is a perfect study of the previous AVC theory. Finally, through the combination of theory and practice, we find the elements and influencing factors of tourism resources value, and make a quantitative evaluation of the value characteristics of tourism resources in historical and cultural villages. The study has reference value to quantify the evaluation of the value of historical and cultural village tourism resources and provide the basis for the historical and cultural village tourism planning method.
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