Abstract

In the field of rapid development of e-commerce, in order to quickly respond to the market to seize the fleeting market opportunities, multi-market players or individuals using modern information technology to constitude trans-regional, cross-industry, benefit sharing, risk sharing virtual e-commerce entrepreneurial organizations. In different stages of entrepreneurship, members play different roles, bear costs and face different risks. Therefore, fixed profit distribution is not enough to stimulate the continuous investment of each member, and the profit distribution scheme should be adjusted timely. This paper mainly analyzed the factors that affect the benefit distribution of virtual e-commerce entrepreneurial organizations, and four time points for adjusting the benefit distribution scheme Have been proposed: when the operating cost of a certain business process changes substantially, when the sales volume changes substantially, when any key members of the organization quit, and when the development direction changes greatly.

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