Abstract
Chinese fast food businesses have grown quickly in recent years, but they still have a far smaller market share and profit margin than Western fast food businesses like McDonald's and KFC. McDonald's outperforms Chinese fast food firms by 160 times when it comes to average shop turnover. More than one-third of the fast-food market in China is now made up of businesses with a Westernized aesthetic. We cannot disregard the challenges in service marketing related to service quality, method, pricing, physical proof, and others, for a variety of reasons. Additionally, the daily schedules in North and South China vary, as do the service delivery methods. I selected a region's McDonald's shops as the subject of the analysis to make the proposal more focused. This essay will examine the factors that contributed to McDonald's success in China and provide recommendations.
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