Research on the Achievements of Thai Advertising Content Creation and Social Media Channels and Cross-cultural Communication in China

Abstract

With the continuous development of Internet technology and the arrival of the era of big data, social media has gradually become an indispensable part of people's lives. By the tendency of economic globalization, this technology makes it easier for people to come into contact with foreign cultures. Cross culture is a new way of communication, and advertising is a form of culture. Moreover, cross-cultural communication medium can play a role in communication by spreading and maximizing its cultural spread value and economic value, and actively spreading our national culture and image. In terms of advertising, Thailand's advertising industry is famous for its creativity in the international market, highlighting its cultural value and commercial value in the field of advertising. The national creativity and national culture displayed by it can be used for reference by China. This paper adopts the method of literature analysis and case analysis. It discusses three aspects of Thai advertising with personal communication and interaction, Thai advertising with plot as the traction and Thai advertising with emotion as the center. Through the research, this paper will find the success factors of Thai advertising in the process of cross-cultural communication. Hoping it will be helpful to the cross-cultural communication of Chinese advertising.