Abstract
Firstly, the teaching purpose and requirements of the graduation design course of visual communication design specialty are clarified. In the course teaching, the whole course is constructed by selecting topics of regional cultural design of Jingdezhen in the aspects of intangible cultural heritage related projects, Jingdezhen's corporate brand, tourist attraction image design, and college visual image design. Secondly, we pay attention to the sense of form and systematization of the overall design in the design goal of the course, and complete the design and production part of the course through logo design, poster design, packaging design, book design and so on.
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