Research on Sustainable Development Strategy of Commercial Banks under the Background of Internet Finance

Abstract

In recent years, with the continuous development of social economy and the official arrival of the Internet era, Internet technology has penetrated into all fields of social economy, greatly changed people's way of production and life, and brought unprecedented opportunities and challenges for the development and innovation of all walks of life. At present, under the background of deepening financial innovation, the operation mode of Internet finance has been recognized by the majority of customers, but it also has a certain impact on the business of commercial banks. The survival and development of commercial banks are facing many challenges, forcing commercial banks to constantly change their operation mode to meet the needs of competitive development. Based on this, this paper starts with the concept and characteristics of Internet finance, analyzes the impact of the Internet on the operation of commercial banks, https://fanyi.youdao.com/download 2 and uses SWOT model to analyze the advantages, disadvantages, opportunities and challenges of the transformation and development of commercial banks under the background of Internet finance, and finally puts forward the countermeasures for commercial banks to achieve sustainable development. The purpose of this paper is to promote the traditional commercial banks to find a way to coexist with Internet finance and provide customers with more distinctive financial services.