Research on Supply Chain Decision-making Considering Fairness Concerns and Green Technology Innovation

Abstract

A supply chain consisting of a manufacturer and a retailer is constructed. On this basis, the Stackelberg game between the upper and lower levels of the supply chain is adopted, Consider the balance between manufacturers and retailers in the development of green technology innovation under the concern of fairness. The research shows that green technology innovation has a significant positive impact on the whole supply chain system. Retailers' fair concern behavior will have a certain negative impact on the whole supply chain system and increase the potential conflict among the members of the supply chain. Enterprises need to actively incorporate environmental protection into supply chain management and partner selection decisions, and should not ignore the negative impact of fairness concerns on team cooperation.