Research on Stability of Strategic Alliance in Heilongjiang Soybean Processing Industry: an Empirical Study based on AHP and FCE Method

Abstract

In recent years, as the economic continuous development, market competition has been dramatically increasing. In order to maintain competition advantage, enterprises have to seek for more cooperation. As a new model of cooperation, industry strategic alliance is a significant method for cooperation to get competitive advantage, also increasing the rate of innovation. However, due to a variety of factors, part of the alliance is not stable, failure rate is very high. Heilongjiang province soybean processing industry strategic alliance as one of the best agricultural strategic alliance in China, it is also disturbed by it. In order to ensure the healthy and stable development of the alliance, in this paper, we will draw on relevant literature and expert advice, also field visits to the alliance, finding out the factors affecting the stability of the alliance. Then, AHP and fuzzy comprehensive evaluation method are combined to identify high impact factors, and puts forward specific comments based on the factors identified, thereby enhancing the long-term stable development of the alliance. At the same time, it also laid the foundation for the healthy development of other alliances.