Abstract
Sport is a necessary element for maintaining life in a healthier and more balanced way. There has been a rising trend of wearing sportswear in daily life besides sports. Developments in technology have raised expectations from sportswear. Individuals expect not only durability, design and being fashionable, but also demand performance and clothing comfort. This study aims to investigate university students’ awareness while buying sportswear. Professional sportsmen from Physical Education and Sports School students and Textile Engineering students having technical knowledge about clothes are included in this study. 100 students from each group were interviewed face to face. Results showed that Textile Engineering students pay more attention to technical characteristics due to their knowledge, however, aesthetic properties are revealed to be another important factor affecting buying decision. Buying decision of Physical Education and Sports School students is expected to be positively affected if they are given a seminar about raw material properties.
Highlights
IntroductionIndividuals’ need to be covered has been fulfilled for several years as ready-to-wear has become widespread, due to the developments in technology various benefits besides covering function is expected from clothes and different wardrobes for different parts of life such as work, sports and daily wear are required
Individuals’ need to be covered has been fulfilled for several years as ready-to-wear has become widespread, due to the developments in technology various benefits besides covering function is expected from clothes and different wardrobes for different parts of life such as work, sports and daily wear are required.trend of wearing sportswear in daily life besides sports
Regarding to the obtained data, 51,4% of participants are studying in Textile Engineering, while 48,6% of them studying in Physical Education and Sports School at University (Table 1)
Summary
Individuals’ need to be covered has been fulfilled for several years as ready-to-wear has become widespread, due to the developments in technology various benefits besides covering function is expected from clothes and different wardrobes for different parts of life such as work, sports and daily wear are required. Trend of wearing sportswear in daily life besides sports. Target group of sportswear companies has expanded from people working out to an additional group who are young and following trends. Sports are a necessary element for maintaining life in a healthier and more balanced way. It is accepted that sports prepare individuals psychologically for daily life together with cultural activities [2]. Developments in technology and escalating standards of life have raised expectations from sportswear. Individuals expect durability, design and being fashionable, and demand performance and clothing comfort [1]
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