Research on Social Medias Empowerment of Womens Childbirth Rights -Taking Bilibili Platforms Female Childbirth Videos as an Example

Abstract

Womens empowerment has become an important communication objective for womens rights protection globally, and the development of social media platforms has broadened the avenues for womens discourse on a larger scale. This study explores how the media empowers women through a qualitative and quantitative approach that combines content analysis and discourse analysis, using the Chinese video platform Bilibili as a case study of womens childbirth videos, with the aim of exploring the impact of the media on the dissemination of womens issues, the return of womens autonomy and the construction of womens communities. The study found that Bilibili, as a public video-sharing platform, has provided a channel for women in marriage to express their voices, through which women video uploaders have empowered themselves in terms of their female identity, while womens audiences have expressed their mutual support power to bring female bodies and emotions into the limelight, building a solid female emotion community and further expanding the space for womens public discourse.