Research on Social Governance of Network Public Opinion: An Evolutionary Game Model

Abstract

Compared with the past, public opinion in the we-media era has become more difficult. How to incentivize social networking providers (SNPs) to participate in network public opinion governance and guide we-media practitioners (WPs) to standardize their dissemination are prominent problems that urgently need to be solved in response to network public opinion. This article supplements the perspective of network public opinion governance research and constructs a tripartite evolutionary game model including government, SNPs, and WPs. Then, after analyzing the influencing factors of the evolution of different agents’ strategies through model solving and numerical simulation, this article finds that reasonable rewards and punishments can promote SNPs to participate in network public opinion governance. Finally, this article proposes that the government should build a social governance system for network public opinion, which will effectively reduce governance costs and improve governance efficiency.