Abstract

With the help of ecology + new media communication mode, this paper arouses the social groups, especially the youth groups, to think about the development of Chinese Intangible Cultural Heritage and fashion innovation in the new era by excavating the aesthetics of Chinese artifacts, promoting the integration of Intangible Cultural Heritage and modern design, indirectly guiding the market orientation and its ecological application methods under the aesthetic trend of contemporary society, so that Intangible Cultural Heritage can return to contemporary life more quickly and better. Because of this, this paper intends to take historical clues as to the warp, aesthetic characteristics as the weft, and use the literature collection method and triple argument method to discuss the following four aspects: 1. cultural origin 2. creation characteristics 3. aesthetic sentiment 4. inheritance methods.

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