Abstract
This research focused on the current demand for sleep products, analyzed the demand for healthy sleep products in today's society and recognized the importance of further visual communication for users of sleep products. This research also analyzed the function and structure of sleep hardware and software products, quantitatively analyzing their TGI index and penetration rate. The relationship between them and the visual communication of information was explored. The current situation of the visual communication part of the sleep APP products was analyzed. The design strategy of highlighting the visual communication focus, fitting the usage scenario and enhancing the branding of the product was proposed. This research provided a future direction for the design of health software and hardware products.
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