Abstract
As a new retailing model that relies on the social relationship between the community and the head of the group to complete the circulation of fresh products, group buying takes cost-effective fresh products as the main sales channel, which to some extent approaches "the last 100 meters" of traditional e-commerce. Based on the development history and current situation of fresh food community group buying, this paper analyzes its marketing strategy and operation mode, identifies the problems of warehousing and distribution and supply management, and makes relevant suggestions for the service quality improvement of fresh food community group buying.
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