Research on sentiment analysis method of opinion mining based on multi-model fusion transfer learning

Abstract

With the popularity of social media, opinion mining has gradually become a popular research field. Among these fields, sentiment analysis mining is an important research direction in the field of opinion mining. It aims to reveal the public's sentiment tendency, and attitude towards specific topics or events by analyzing text data generated by users on online platforms and digital media. However, the large amount of opinion data usually lacks effective annotation, which limits the learning and construction of opinion models. Therefore, focusing on the problem of the scarcity of labeled data in opinion analysis, this paper proposes a mining method for public opinion sentiment analysis based on multi-model fusion transfer learning, that can make full use of the limited labeled data to improve the learning efficiency of sentiment features by integrating the advantages of different models. Additionally, it introduces a transfer learning strategy to enable the models of the target domains to perform better in the absence of labeled data. Furthermore, the attention mechanism is combined to strengthen the acquisition of key features of the emotional colors and improve the accuracy of sentiment analysis. Specifically, the paper uses the ERNIE model to generate dynamic representations of the text word vectors in the dataset. It also uses TextCNN and BiGRU to construct a joint model for extracting local and overall features of the text word vectors. The parameters of the feature layer of the trained model are migrated to the target domain through transfer learning. The attention mechanism is combined with the model to identify the extreme elements of the sentiment. Finally, the local and overall features are fused to achieve comprehensive mining of public opinion and emotional information. This method can effectively improve the accuracy and generalization of public opinion analysis in cases of data scarcity. In the experimental part, the paper conducts comparisons and analyses in eight aspects: word embedding model, model combination, attention mechanism, transfer learning, source domain dataset, target domain dataset, model training, and baseline model. The four indicators, namely accuracy, precision, recall, and F1-measure are used to evaluate the performance of the method. The experiments are thorough and detailed, demonstrating the effective improvement of opinion mining performance.