Abstract
This paper introduces the weakness of small and medium-sized material enterprises first, and then analyzes the primary component of search engine marketing according to the experience of the authors and other scholars. Combined with the practical situation of small and medium-sized material enterprises, this paper proposes to do search engine marketing from the angle of search engine optimization, paid listing, search engine blog marketing and search engine community marketing. Among them, search engine optimization as the major part of search engine marketing is introduced in detail and applied with specific instructions.
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