Abstract
The openness of public emergency information shows that any individual may become the object of the evolution system of false information, and its complexity shows the diversity of information dissemination methods, the variability of individual emotions, and the randomness of public participation and retreat. Firstly, this paper analyzes the characteristics of information aging in the network age, and establishes the theoretical models of acceleration, speed and diffusion intensity of public emergency network diffusion according to the characteristics of public emergency network communication. According to the problems analyzed above, some suggestions are given to improve the scientific communication mechanism of public emergencies in China. With the help of melt media, the mechanism of scientific communication can be innovated, the integration among media can be promoted, the self-organization ability of the system can be enhanced, the “checking” of information can be strengthened, and the feedback adjustment mechanism can be improved, thus providing endogenous power for enhancing the effectiveness of scientific communication.
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