Abstract

With the popularization of driverless technology, more and more vehicles have begun to apply this technology. Under these circumstances, user satisfaction with driverless function begins to have an increasing impact on car sales. This paper adopts the KANO model, a two-dimensional model, to analyze users’ attitudes toward driverless functions. It is found that users have a high dependence on functions such as forward collision warning, autonomous emergency braking, and stated-speed sign recognition. Therefore, relevant enterprises should continue to develop these functions. Besides, users have high expectations for functions such as blind spot detection systems and rear cross-traffic alerts. Enterprises can achieve more support from users by optimizing these functions. Functions like lane-keeping assist, lane departure warning, parking distance control, and door open warning systems belong to indifferent attributes of driverless function, which are not cared about by users. There is no need for enterprises to optimize these functions. However, the lane change assist system has been criticized by users and should be improved by corresponding manufacturers.

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