Research on Rural E-commerce Terminal Distribution Strategy Based on Crowdsourcing Model

Abstract

The development of the rural economy has driven the increase of rural e-commerce transaction volume, while the relatively backward logistics and distribution resources in rural areas are difficult to adapt to the growing trend of business volume. Therefore, it first summarizes the current status of rural e-commerce end-delivery business, analyzes the current rural e-commerce end-delivery business model, secondly analyzes the existing typical problems from various aspects of distribution resources, and again proposes the application value of crowdsourcing model and end-delivery The application process in the link; Finally, a security strategy for the implementation of the crowdsourcing model is proposed from the aspects of recruitment, training, assessment, and site selection.