Abstract
Innovative venture projects have a high risk, this paper, establishing a comprehensive evaluation model, analysed these factors that affect innovation and entrepreneurship and evaluated the risk of entrepreneurship quantitatively. First, through improving the AHP method, avoiding consistency checking and blindness in the standard AHP, the improved AHP method was used to determine the weights of the indicators at all levels. Then, uniting the fuzzy comprehensive evaluation results to obtain the evaluation results of risk of venture project, so as to play a guiding role for risk management of innovation and entrepreneurship. The result of empirical research indicates that the improved AHP method is strongly scientific, practical and effective, thus it is worthy being popularized and applied on risk assessment and risk management of innovative and entrepreneurial projects.
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