Research on Regional Differences of Perception of Safety of Tourists — Taking Potential Tourists as an Example

Ding Guijin,Wu Jinfeng

doi:10.1051/e3sconf/202125103010

Abstract

Choosing Xinjiang as a potential tourist destination and the residents from Beijing, Shanghai, Guangzhou and Chengdu as potential tourists, the paper herein analyzes the dimensions of tourists’ perception of safety to Xinjiang as well as the differences among them who come from different cities. What we found is as follows: (1) Tourists’ perception of safety to Xinjiang includes five dimensions, such as elements of tourist activities, tourism services, social safety, natural disasters, and cultural conflict. (2) There are significant differences in five dimensions of perception of safety in Xinjiang among tourists from different regions. (3) There are differences in the perception of safety to Xinjiang among tourists from different regions while they share something in common in the four dimensions, such as elements of tourist activities, tourism services, social safety and cultural conflicts.

Highlights

Tourism safety is a matter of the utmost importance in the development of tourism industry and it’s the guarantee of normal tourist activities [1]
There is a lack of researches on domestic source of tourists on the provincial scale, especially the comparison of potential tourists
The results show that there are no significant differences in the four factors of potential tourists’ perception of safety of Xinjiang, which are “tourist facilities”, “rescue ability”, “violent and terrorist events”, and “police presence”, while significant differences lie in the other 23 factors

Summary

Introduction

Tourism safety is a matter of the utmost importance in the development of tourism industry and it’s the guarantee of normal tourist activities [1]. With the development of tourism industry, tourism safety has become increasingly prominent, which has become a hot issue in the academic and industrial circles [2]. There are some other researches that don’t have specific purposes but focus on which aspect tourists care about of tourism safety based on their previous travelling experiences or potential willingness to travel [10,11]. Previous researches have shown that there are differences in the perception of tourism safety among tourists of different age [5] and gender [12]. There is a lack of researches on domestic source of tourists on the provincial scale, especially the comparison of potential tourists

Methods

Results

Conclusion