Abstract

Abstract This article analyzes the impact of the Internet on college students’ reading habits and preferences, emphasizing that short reading, micro-reading, and miscellaneous reading have become trends. The article discusses the intelligent transformation of libraries, proposes strategies such as enhancing resource publicity, strengthening academic resource construction and providing personalized services, and analyzes the effect of brilliant reading promotion assessed by WeChat Communication Index (WCI). The results show that reading speed in the virtual reality environment is significantly faster than in the traditional environment, but deep comprehension takes longer. The time spent by mobile college students on entertaining videos, WeChat public numbers, etc. reached a ratio of 0.6740 and 0.5637. PC students spent more time on professional academic journals, academic MOOC videos, etc. The results of the WCI index for March-September 2022 showed that the WCI before the beginning of the school year was 176.23, and the highest in the middle of the semester reached 387.63, which proved the effectiveness of the intelligent transformation of the Library. The article demonstrates college students’ new trend of reading behavior in the Internet era and the effectiveness of Library coping strategies.

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