Abstract
With the continuous development of China's securities market, many market effects have been widespread for a long time. However, the rapid development of behaviour finance precisely integrates people's psychological factors and behaviour science into finance and conducts in-depth research on the behavioural and psychological deviation affecting economic decisions. Due to the late start of the research on the securities market in China, the relevant theoretical basis is not perfect. If investors lack an empirical basis, they will often be affected by various cognitive and psychological biases, leading to investment decision-making mistakes. Given this, this paper focuses on young investors in China and uses a questionnaire to test this group for cognitive, psychological, and behavioural biases. Based on the results of the test, this paper proposes coping strategies how to avoid or reduce bias and thus improve the accuracy of investment decisions.
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