Abstract
In the historical period when China’s economy is committed to high-quality development, the nighttime economy has attracted much attention because of its huge consumption potential. With the rapid warming of tourism fever, night tourism is not only an important part of urban tourism development, but also injects vitality into the economic development of a city. Taking Guilin as an example, this paper makes an in-depth analysis of the potential of developing night tourism in Guilin, and puts forward suggestions from two aspects of macro-control environment and product development, so as to promote the vigorous development of night tourism and night economy in Guilin.
Highlights
Urban night tourism refers to all kinds of activities carried out by tourists and urban residents for the purpose of tourism and leisure from sunset to sunrise the day[1].The extension of night tourism mainly includes night sightseeing tour, night festival tour, night cultural and artistic leisure tour, night cultural performance experience tour, block night tour and scenic spot night tour[2].According to statistics, night consumption in Beijing, Shanghai, Shenzhen, Guangzhou and other cities has accounted for 50% of all-day consumption, and the proportion is rising
Guilin has earnestly summed up the night tourism experience of Yangshuo and continued to build a number of classic night tourism projects integrating natural landscape, history and culture and leisure tourism, such as Zhengyang East-West Lane, Xiaoyao Building, which combine the scenery of Lijiang River with history and culture, and started the tourism development mode of combining day tourism with night tourism
Guilin’s large-scale live performances of night tourism products are famous all over the world, compared with Shanghai, Chongqing, Beijing, Wuhan and other cities, Guilin’s night tourism has much room for development and progress[4].The development of night tourism products should combine the demand of tourism market, consider the changes of future demand, develop marketable night tourism products for tourists with different needs, and clarify the positioning, objectives, layout and measures of Guilin night tourism development[5].The introduction of guiding opinions to promote the development of night economy has created a good policy and industrial development environment for the development of night tourism
Summary
Urban night tourism refers to all kinds of activities carried out by tourists and urban residents for the purpose of tourism and leisure from sunset to sunrise the day[1].The extension of night tourism mainly includes night sightseeing tour, night festival tour, night cultural and artistic leisure tour, night cultural performance experience tour, block night tour and scenic spot night tour[2].According to statistics, night consumption in Beijing, Shanghai, Shenzhen, Guangzhou and other cities has accounted for 50% of all-day consumption, and the proportion is rising. Compared with daytime tourism products, night tourism products can stimulate tourists’ consumption psychology in sensory enjoyment, aesthetic state and experience mode[3].Night tourism can prolong the leisure time and enrich the forms of night tourism products, which is an important driving force for Guilin’s economic and social prosperity and progress
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