Abstract
The advent of the information age has led to a gradual transition of the traditional music industry towards digital development. This report delves into product innovation strategies implemented by QQ Music, such as its copyright strategy and product features, in response to intense competition within the digital music market. Based on the key findings, this report discusses how QQ Music’s innovative strategies have contributed to reinforcing the company’s dominance within China’s music streaming industry. A thorough SWOT analysis also serves as a strategic compass, highlighting the ways in which QQ Music strategically builds on its innate strengths and aggressively addresses its shortcomings. With a forward-looking perspective, this report provides insights into the future trajectory of QQ Music. The aim is to evolve strategies in response to changing copyright policies and to increase market competition. This research demonstrates QQ Music’s current product competitiveness and serves as a strategic roadmap for the platform’s future endeavors. Through constant strategy adjustments and grappling with the industry trend, QQ Music is positioned to both navigate and actively shape the changing digital music streaming marketplace in China.
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