Abstract
How a company operates in a business organization is very important as this effectively helps to manage and control consumer goods and services. Reebok is a fitness brand from the United States committed to becoming a first-class fitness brand in the mind of fitness enthusiasts. Reebok, the 121-year-old sports brand, started as a fitness brand and developed its Freestyle shoes for women in the 1970s. In order to stand out in the same businesses, based on the example case study on Reebok, problems and optimization strategies in the development model will be outlined, and come up with some solutions. In conclusion, the decline of Reebok and its failure to recapture its former glory was mainly due to the company failing to keep up with changing tastes and missteps by management. Losing its market shares, the company eventually ended up leading to market failure. Therefore, this paper aims to tell how important it is to manage and plan the business well, for example, what market they want to focus on and keep up with meeting the customer demands.
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