Abstract
In recent years, brick-and-mortar retail has continuously encountered setbacks in the context of the rapid development of the Internet, and many brick-and-mortar stores cannot withstand losses and were closed down. E-commerce also seems to be able to intuitively understand the needs and preferences of consumers. With the continuous competition of online retail, the undifferentiated production of online retail has slowed down the development of e-commerce. The rise of the new retail model has promoted the production of high-quality products, which has greatly stimulated supply and demand. The new retail model is able to make better use of existing human and material resources and maximize the use of resources in today’s era of rapid technological changes. Online and offline network competition channels also exert different competitive advantages for different consumers. This paper studies the competition between physical retail and e-commerce retail and combines centralized decision-making and decentralized decision-making for analysis. It also calculates the relative optimal pricing price of e-commerce retail through numerical simulation calculations. Although the best pricing price is obtained after a series of calculations, it is still necessary to comprehensively consider and analyze multiple factors rationally to promote the long-term development of the enterprise. Although supply chain pricing strategies can solve certain problems in market sales to a certain extent, comprehensive analysis and scientifically formulating corporate development strategies are the guarantee of sustainable business operations.
Highlights
In recent years, brick-and-mortar retail has continuously encountered setbacks in the context of the rapid development of the Internet, and many brick-and-mortar stores cannot withstand losses and were closed down
With the continuous competition of online retail, the undifferentiated production of online retail has slowed down the development of e-commerce. e rise of the new retail model has promoted the production of high-quality products, which has greatly stimulated supply and demand. e new retail model is able to make better use of existing human and material resources and maximize the use of resources in today’s era of rapid technological changes
Introduction e rapid rise of e-commerce has made the situation of the physical retail industry not optimistic, and the undifferentiated production of online retail has caused supply to exceed demand, encourage transformation through national policies, and change the traditional passive pricing strategy of market pull. e new retail model largely circumvents some shortcomings in the traditional e-commerce business process and makes more effective use of the development achievements of the logistics industry
Summary
Brick-and-mortar retail has continuously encountered setbacks in the context of the rapid development of the Internet, and many brick-and-mortar stores cannot withstand losses and were closed down. Using centralized decision-making and decentralized decision-making to analyze the different competition structures established, in the existing research on the online and offline dual-channel supply chain, the object of the study is the e-commerce itself, and the service level of logistics enterprises. In terms of model quantity: e optimal price of e-commerce retail under centralized decision-making is not affected by the physical retail service level. Overall trend: with the improvement of physical retail service level, the optimal pricing of the two retailers, the four game models of the entity-led Stackelberg game under decentralized decision-making, e-commerce-led Stackelberg game, nondominant Bertrand game, and game under centralized decision-making are all improving.
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