Research on pricing and replenishment strategy of superstore goods based on linear regression and gray prediction models

Abstract

The pricing and replenishment strategy of various commodities in superstores have a significant impact on the revenue. This paper aims to address the automatic decision-making problem for pricing and replenishment of vegetable commodities in superstores. It applies the linear regression model to predict commodity prices, aiming to maximize the revenue of superstores. Additionally, it utilizes the gray prediction model to forecast replenishment volume. Based on marketing data from 2020 to 2023 for vegetable goods at a specific superstore, this study provides the replenishment quantity and pricing strategy for each vegetable category from July 1-7, 2023, as well as for each individual vegetable item on July 1, 2023.