Research on Precision Marketing Strategies of Real Estate Companies Based on Big Data

Abstract

The current sloppy marketing channels and high cost-efficiency ratio of real estate companies make the sales performance of real estate companies poor. How real estate companies can eliminate inventory, reduce marketing costs and raise away from sales performance is the main problem facing real estate companies at present. Based on big data technology, this paper first analyzes the real estate big data precision marketing steps as well as processes. Then, through the analysis of real estate customers' purchase process decision, the design framework of big data precision marketing for real estate companies is proposed. Finally, the current status of real estate marketing is combined with the current market rules to study the marketing strategies that meet the current market rules.