Research on Power Marketing Mode from the Perspective of Energy Internet

Abstract

As a product of the deep integration of Internet technology and spiritual and energy systems, Energy Internet has been highly valued by all countries in the world and is an important fulcrum for promoting the energy revolution. Moreover, the power system has become the core of the energy Internet layout with its strategic position in the field of energy utilization and has gradually gained wide consensus. This paper starts with the evolution trend of power marketing under the background of energy internet, and analyzes the changes and reforms brought by the energy Internet to the electricity market and power marketing services. At the same time, it studies the direction of power enterprise's marketing transformation in the era of energy Internet, analyzes the implementation direction of the new mode of building power service for power companies, and provides a new way for power companies to deal with the market competition of energy internet.