Abstract
To improve the operational management benefits of large-scale sports venues, the literature data method, questionnaire survey method, and comparative analysis method were used to study the planning and management of large-scale sports stadiums in China. From the macro external environment, the micro external environment and the internal management of the venue, the opportunities and challenges of China's large stadiums were analyzed. Corresponding countermeasures to improve the efficiency of venue operation management were proposed. The results show that the proportion of business structure of large-scale sports stadiums in China was unreasonable, and the ontology management was in a polarized development trend. The venue utilization rate was generally low. In addition, the operational management benefits of large-scale sports stadiums in China were affected by the micro-external environment and the internal conditions of the venues. Therefore, this research has important reference significance for the operation and management of stadiums.
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