Research on Perfect Diary Product Features and The Choice of Advertising Media

Abstract

By studying this topic, we can find from the business data of Perfect Diary that China’s local make-up brands have encountered unprecedented development challenges and opportunities. As a new make-up brand, Perfect Diary not only leads similar domestic brands but also breaks the traditional brand marketing model. With the advent of the era of big data, how Perfect Diary is launched and promoted on social media and various platforms is worth studying and learning. During the investigation, this paper used the following methods: Case study, Literature research, and Comparative analysis. And this paper summarizes the brand a few points: Industry Status, Behavioral characteristics of consumers, Consumer Characteristic Analysis, and Problems with Perfect Diary. Through the discussion, this paper finds the loopholes in the brands that are operated through self-media today. Moreover, this paper also finds solutions to the existing problems, which is also the key to promoting the development of the media industry.