Abstract
Credit swiping is a reality due to various flaws in Taobao's credit rating mechanism. As e-commerce enterprises' influence and service capabilities grow, the benefits of online shopping are further underlined. On April 21, 2003, Alibaba Cloud Computing purchased the domain name taobao.com. Today's mainland e-night shopping sector has seen C2C grow more faster than B2C recently. iResearch statistics indicate that Taobao's daily user increase is about 19,025. The Taobao business model is contradictory in and of itself. On the basis of this, Taobao.com creates a credit rating system.The primary sources of revenue for Taobao.com in 2018 are advertising and website click through fees, although this is not a sustainable business model. This article examines the C2C Taobao.com e-commerce business model without mentioning B2C mode. Additionally, Taobao is the indisputable market leader in vertical B2C and integrated B2C profit thanks to years of work developing consumer online purchasing habits. There is presently a three-way competition between Taobao, Eachnet, and Paipai on the local C2C market.
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