Research on Operation Strategy of Liaoning Smart City Based on Data Analysis of Star Hotels in Three Northeast Provinces

Abstract

Smart tourism is a new form of tourism development in China, the mainland’s smart tourism based on big data is always present, the competitive advantage of smart tourism has always been in dynamic change. At the same time, smart tourism is also developing with urban tourism as its carrier, urban tourism is the foundation of tourism development in China, hotels are the foundation of urban tourism, Tourism competition between cities is becoming increasingly fierce, the competition between hotels will also become increasingly fierce. In this situation of fierce competition, this paper takes 34 prefecture-level cities in the three northeastern provinces as the research object, and analyzes the market operation situation of star-rated hotels in the three northeastern provinces from the aspects of quantity, operating revenues, net profits and human resources. It is pointed out that only by strengthening the co-cooperation among the three northeast provinces can realize the sustainable development of Liaoning smart city.