Research on New Media Advertising Marketing Strategy in China under the “Internet +” Background

Abstract

In the context of the “Internet +” era, new media advertising marketing is essentially different from the original advertising marketing. At the same time, there are also some emerging problems, for which corresponding optimization strategies are proposed. According to the analysis results of new media advertising marketing status under the background of “Internet +”, the development prospects of advertising marketing is analysed. The analysis shows that overall environment restricts the new media advertising marketing, the industry system transformation impacts the new media advertising marketing, and its own business model advertising and marketing development have limitations. To address the above problems, the paper put forward corresponding strategies, including promoting the leading position of communicators, optimizing the internal industrial structure of new media, broadening advertising channels, and determining the cultural characteristics of advertising audiences. The proposed strategies can be deployed to optimize the new media marketing methods, enhance the advertising company’s information dissemination capabilities, enhance its economic returns, and promote the development of China’s new media advertising industry.