Abstract
The problem of personal information and behavioral privacy disclosure in the big data environment has aroused great concern in the whole society. This paper analyzes the user privacy leakage problem in the big data environment supported by cloud computing, proposes a privacy protection mechanism based on trust agent model, and studies the specific method and implementation path of using distributed trust routing and private cloud to realize privacy protection, and its core is to prevent users from leaking real private information through the localization and virtualization of privacy data. It also discusses the problem of user privacy information being corrupted by active privacy data pollution.
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