Research on Mutual Trust Between Customers and Sellers Based on Digital Social Media Platform

Abstract

Social media is one of the most advancing and popular media that people have to expose them for everyday life. According to Facebook, there are nearly 10 billion people are using the product from Facebook to send message to them each week. However, with the recent development of the social media, there is an increasing number of problems have arisen, and one of them have to do with the trust and credibility problem. Thus, as the problem has been raised, there is a need to investigate what is the best way to increase the trust of user to the social media platform. This paper is a sorting and summarizing based on the recent research result of the digital marketing platform. The paper mainly focuses on different research method to conduct analysis. The result shows that the most effective way of digital marketers in the social media platform is to apologize directly. The limitation is presented and the future suggestion is given.