Research on multi‐source mobile commerce service recommendation model of data fusion based on tree network

Abstract

SummaryWith the rapid development of e‐commerce and computer technology, the recommendation service in business activities has no longer implemented by people, but by software technology. In general, the e‐commerce website recommendation service can have divided into two types: standardization and personalization. The design of the recommendation service should be as follows, the content presentation should meet the consumer's shopping needs; we need to provide different processing level information according to the consumer's cognitive level; appropriately select the expression and strengthen the credibility of the recommendation. This article proposes a multi‐source data fusion strategy of mobile commerce service recommendation for tree‐based networks. On this basis, the tree‐node relationship is stored through redundant data, thus achieving complete decoupling between tree‐type nodes and reaching the tree. The purpose is to have the efficient storage and access of structured data. For the multimedia mobile device is limited by hardware conditions, limited storage capacity, weak computing power, and so on, using client‐side cached partial data and on‐demand sequence request server data and other strategies, making full use of the hierarchical structure of tree structure to design efficient. The tree synchronization model enables efficient buffering and accessing of server data by mobile devices.