Abstract
This article analyzes the popularity and audience scope of movie reviews, and reveals the important position of movie reviews in online communication. Conduct an in-depth analysis of the diverse forms of film reviews, including written reviews, film review videos, social media discussions, etc., and explore their impact on review content and audience engagement. Study users' participation levels, interaction forms and opinion exchanges in online movie reviews, and reveal users' roles and behavioral characteristics in reviews. It also explores the impact of fake reviews and trolls on the authenticity and credibility of reviews, as well as the impact of information overload and screening difficulties on audience selection and decision-making. Finally, an information review mechanism and personalized recommendation technology to strengthen online movie reviews are proposed to help users better filter and obtain movie review information that meets their preferences.
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