Research on Media Discourse and Image Construction of "People's Daily" Report on "China Aerospace" (2010-2022)

Abstract

With the continuous development of China's aerospace industry, the media exposure continues to increase. The official media "People's Daily" is undoubtedly the best window to analyze the media discourse and national image construction of "China Aerospace" theme reports. According to the word frequency and collocation analysis of Weici cloud platform and python programming tools, it can be seen that "China Daily" often uses complimenting rhetoric, constructs China's aerospace stories with popular narratives, and emphasizes the core of the idea of a community with a shared future for mankind that China Aerospace insists on. According to the co-occurrence analysis of the keyword "aerospace", People's Daily focuses on China's aerospace industry itself, pays attention to its breakthrough achievements, and strengthens the tendency of reporting mainly on positive publicity. At the same time, "People's Daily" constructs a continuous narrative and imprints collective memory by connecting the past, present and future of the aerospace industry. Overall, the People's Daily has created an image of a space power that is rigorous, rational, scientific, truth-seeking, and enterprising.